What We Do

firms specialize in special events or crisis PR. We're all about business-to-business communication. And because we understand commercial transportation, we're not overwhelmed trying to learn a complex industry with a language all its own.

Here’s what we can accomplish:

• Help prospects grasp the benefits of your products and services, reducing the time to close sales
• Position your company as a market leader
• Reinforce the positive, collaborative relationship between your company, its customers, and strategic partners
• Introduce your start-ups, new products, and new markets
• Publicize research or technical presentations that support your ideas
• Align your marketing strategies with your corporate goals
• Identify and work with organizations, suppliers, and influential individuals that may be seen as allies

Here are some of the tactics we use:

• Targeted media contacts
• Backgrounders that help journalists understand who you are and what you do
• Testimonials that reinforce the benefits of your product or service
• Commentary or bylined articles for trade journals, with reprints you can use as direct mail promotions
• Newsletters and magazines that deliver news to employees, customers, prospects, media, and other target audiences
• White papers that convey authority or leadership
• Benchmarking studies that show where your product has outperformed competitors
• News releases that promote contract wins, product developments, and personnel announcements
• Collateral that conveys your track record, expertise, philosophy, and information about the markets you serve
• Research to help you understand your audiences
• Trade show promotions to launch products, meet prospects, and garner media coverage
• Podcasts that literally give a voice and motion to your ideas