|
 |
Leadership
Our goal is to target the message. In this case, we established Red Dot as a technology leader by crafting a story addressing an industry issue and getting it placed in a magazine read and respected by the company's sales prospects. |
|
|
|
Testimonials
A well-written testimonial in a trade magazine can turn a prospect into a customer, a powerful marketing tool that advertising simply can’t buy. For PacLease, we placed this customer testimonial in four publications. Multiple “hits” is something we strive for every time we develop a testimonial.
|
|
 |
Opinions:
Opinion pieces give you an opportunity to share your voice and influence others. This piece on how to spec an APU was published in Fleet Maintenance and Technology magazine (the official publication of TMC).
|
|
 |
Spec’ing Series
In a series of articles for Kenworth, our firm wrote about the most effective truck specifications for truck buyers. These stories presented hands-on technical material in clear language, another example of creating essential information using our client’s expertise.
|
|
 |
Product/Service Brochures
Product brochures contain specific sales information that customers can carry with them. These materials get right to the point, armed with product features and benefits. Persuasive. Intelligent. Succinct.
Here's a sample PACCAR Financial brochure
|
|
 |
Newsletters
A key to newsletter success is its ability to be readable, loaded with information that can be acted upon quickly. We develop newsletter themes, write articles, arrange photos and other artwork, and meet deadlines.
Click to check out a couple of samples:
PacLease Transportation Trends
PacLease Best Practices
|
|
 |
Magazines
A corporate magazine calls on the talents of many different professionals: writers, editors, designers, photographers. All of our talents come into play in Goodyear’s TireLogic magazine. The result is a smart-looking four-color magazine with benefit-rich stories presenting a positive image for the company.
Here's a few recent issues:
Fall 2004
Winter 2005
Summer 2005
|
|
 |
Podcasting
RollAudio podcasts are customized audio presentations in an MP3 file format, ideal for listening on a CD, MP3 player, or computer. Here's an example we produced for Goodyear to support the rollout of a new fuel-efficient tire.
|
|
 |
Books
Doug Siefkes's commemorative book, Kenworth, the First 75 Years, is an enduring keepsake for Kenworth employees and customers, as well as historians. Andrew Ryder was a key contributor to a commercial driver training guidebook.
|
|
 |
Award Winning Work
The awards we win cite the quality and diversity of our work in newsletters and magazines. Check out these pieces which were honored by the Truck Writers of North America:
Goodyear’s TireLogic Magazine
PacLease Newsletter
Feature Story in Public Works
Feature Story in LandLine
Opinion Piece in Fleet Maintenance
|
(Top)
|
