Experience counts. Yours and ours.
In 1987, I worked for an advertising and public relations agency in Seattle where Kenworth Truck Co. was a client.
The ad guys did terrific work promoting Kenworth's reputation as a builder of top-quality commercial trucks. But advertising is only part of the marketing mix. To me, on the PR side, the most persuasive stories come from a company’s customers, partners, and people.
So we talked to Kenworth about adding PR to their communications effort. They saw the benefit of instant senior-level experience and media access without having to add staff. I enjoyed the work so much that in 1991, when I started my own agency, I decided to focus on business-to-business communications for companies in commercial transportation. Kenworth became my first client, a relationship that continues today.
Now SiefkesPetit represents a strong stable of clients who count on us to help them reach decision-makers in trucking, construction, and other heavy vehicle markets. We're the most experienced and connected account crew in the business, so you won’t lose time or money while your PR agency learns a complex industry with a language all its own. And we provide immediate credibility and traction with journalists.
If you have questions about how PR works, or what we offer that other agencies do not, give me or Stephen Petit a call. We’re happy to help.