Extended Media

TruckPR social newsrooms and RollAudio podcasts. We increase exposure and extend the value of your PR effort.

Editors' Notes

What senior editors say about SiefkesPetit: 

“Their superb copy, while expertly serving the objectives of their clients, always respects our publication’s editorial mission and readership.”

Sandi Soendker
Managing Editor
Land Line Magazine

 

“They never waste my time pitching stories that won’t work for our magazines.”

Linda Longton
VP-Editorial
Randall-Reilly Publishing 

 

We get your stories the attention they deserve

We're successful because we respect the needs of three separate audiences: journalists, their readers and viewers, and our clients. Our stories have to be credible, technically accurate, and bring our clients' expertise to the fore. Check out our approach:

Featured Work

Spec'ing Stories

In a series of articles for Kenworth, we wrote about the most effective truck specifications for buyers of construction trucks. These stories deliver technical material in clear language, another example of creating essential information using our client’s expertise.

Customer Stories

A well-written testimonial is a powerful marketing tool that advertising can’t buy. For TruckWeight, we developed testimonials that have appeared in numerous trade magazines and served as marketing collateral, adding credibility to the company's sales message. Multiple hits is something we strive for every time we develop a story. Go here for more examples of how customers help us tell our clients' stories.

Magazines and Print Collateral

Writing, editing, design, production—all of our talents come into play in Goodyear’s TireLogic magazine. The result is a smart-looking four-color magazine that reinforces the company’s leadership in technology, customer loyalty, and value.

Product Launch Support

ArvinMeritor needed press material to support the launch of a new collision safety system. We provided essential background including an FAQ document, white paper, and audio snippets for editors to use in blogs or as quotes for stories.

Internal Communication

Red Dot wanted to improve communication with its 175 aftermarket parts distributors. We worked with the company’s in-house designer to develop a monthly newsletter, series of Tech Tips, podcasts, and a comprehensive co-op marketing guide.

Columns

TFS Group is an accounting firm that specializes in owner-operators and small fleets. We helped the company showcase its expertise and gain repeated exposure by securing and producing an ongoing tax column in a magazine that's aimed precisely at TFS Group's target audience.